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Customer Journey Mapping

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Learn how to transform customer pain into levers for change.

Michigan Technology Services offers Customer Journey Mapping and instructor-led Agile and Scrum training and coaching through partnerships with Certified Scrum Trainers and Enterprise Coaches, like Stuart Young. Our training takes place at our location in the Farmington Hills/Novi area, 20 miles outside of Detroit, or at your location anywhere around the world. Our Agile workshops and Agile coaching sessions can also be offered online/virtually, reducing your need to travel.

The best products and services can only be designed around the basic needs, motivations and behaviors of your end users. The art of Customer Journey Mapping enables teams to visualize the experience of a person using a particular service (or product), broken down into a series of steps and interactions over time.

During this workshop we will provide individuals with a blend of Visual Thinking, Systems Thinking, Creative Storyboarding and Customer Journey Mapping tools and techniques to explore a customer experience. Once a Customer Journey has been mapped, we will support you to create a service blueprint of supporting backstage processes.

Oct Vis Stuart

About your workshop facilitator:
Stuart YoungStuart Young – Live Illustrator, Business Visualizer and Trainer

Stuart is a professional trainer, consultant and visual practitioner. He specializes in Agile, Product, Visual Facilitation and Emotional intelligence, offering a range of certified and non-certified training programs complemented by Visual Storytelling services.  He has harnessed his creative skills to translate concepts and processes into engaging visuals during workshops, events and conferences. By combining both creative and analytical skills Stuart contributes to team visioning/ planning workshops and retrospectives by offering captivating visuals that crystallize ideas and learning.

His mission is to inspire growth, foster resilience, and empower teams to navigate complexity with confidence, enabling individuals to connect, communicate, and collaborate more effectively.

Join us and learn about Customer Journey Mapping.

Customer Journey Mapping Workshop Topics:

  • Principles of Design Thinking and Agile WOW
  • Visual Storytelling basics
  • Storyboarding techniques – structure and flow patterns
  • Identifying key Customer Journeys – theory
  • Customer empathy – Persona creation
  • Customer Journey Mapping – exercise
  • Service Blueprinting – identifying backstage processes

In this Customer Journey Mapping workshop you will learn how to:

  • Make use of Visual Thinking skills to support a working group to identify customer needs, express ideas and solve problems
  • Map a customer Journey to identify key ‘Moments of Truth’
  • Apply Customer Journey Mapping  to methods of Design Thinking and Agile Ways of Working

Schedule:

Our Customer Journey Mapping workshop will take place on Thursday and Friday, March 27 and 28, 2025. While we are located in Farmington Hills the March Customer Journey Mapping workshop will be instructor led, live online/virtual.

** Note **  Our last workshop with Stuart SOLD OUT!   Participants raved about it.

Want a two day Customer Journey Mapping workshop for your organization?  We can help.

Private classes for groups are available upon request. Call 248-489-0408 for details.

 

Course Schedule

Private, Corporate or Group Training Available

Early-Bird Price: $890

Regular Price: $990

Date(s) Days Time Type
3/27/25 - 3/28/25 TH-F 9:00am - 4:00pm

Live Online Class

 Enroll

Note: All times are EST

  • Live Online Class
  • Live Classroom
  • Hybrid

Guaranteed to Run

For additional Agile Training information or to request a class date contact Michigan Technology Services at 248-489-0408

Student Successes

  • The Certified ScrumMaster and Certified Scrum Developer courses that Michigan Technology Services set up for our organization were great. The instructors (Mark and Angela) were outstanding.

    - SF, Senior Software Developer – Hewlett Packard Enterprise

  • The instructors were top notch and made the courses exciting. I have taken Cisco CCNA, Linux and SQL admin classes and I find myself using the knowledge gained every day. If you value getting quality content that will be relevant for years to come, take these courses with Michigan Technology Services.

    - SP, Detroit Network Team Manager – Global Advertising Company

  • I have taken the Scrum Alliance Certified ScrumMaster and Product Owner classes from Michigan Technology Services and thoroughly enjoyed the class content and instructors. I found the ScrumMaster class particularly engaging and energizing as the instructor was top notch. Both classes fueled my passion for agile project management and team dynamics which I have used to drive change in the way my department executes and thinks about running software development projects. I highly recommend Robert and his company.

    - Daniel King, Senior Project Manager – AAA Michigan – Auto Club Group

  • In February of 2015, the Detroit Housing Commission reached out to Michigan Technology Services to request Microsoft Office Excel training for the staff. Within a few days, Rob was able to set up the services at a very reasonable expense. The trainer was superb, knowledgeable and very patient with the students.  It was one of the best trainings that we have ever had.

    - De’Onna Henderson, Director of Asset Management – Detroit Housing Commission

  • We had an excellent experience working with Rob at Michigan Technology Services. He went above and beyond helping us to design three days of onsite customized SharePoint training for our associates. The trainer was beyond knowledgeable and instrumental in the success of the project. If customized training is what you are looking for, we are confident that you need not look any further than MTS for your business training needs.

    - Brooke F., Business Systems Administrator – Gestamp North America

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